

Review the tips below to fine-tune your pitches and messaging strategy. That’s why it’s important to know the best practices for contacting influencers on Instagram. Messaging Instagram influencers involves a lot of moving pieces.Īnd if you want to triple-check that your emails are on point, we totally get it.īecause you should feel confident when you ask influencers to collaborate. Note: Need inspiration for your next Instagram giveaway? Check out The Ultimate Checklist to Hosting an Instagram Giveaway or Conte st !īest Practices for Brands Sending Collaboration Emails to Influencers If you’re interested, I'd love to talk with you about the details of our giveaway! They would need to follow both of our accounts and tag two friends in your Instagram post featuring our products. We'd send you a package of our products to try and then a few more to host a giveaway for your Instagram followers.

We believe your followers would love the chance to win a set of our new evening skincare products, “Dusk till Dawn!” I’m reaching out because we have been following your Instagram and saw one of your most recent posts about your favorite night-time self-care products. Make sure your prizes and rules are sorted before you hit “send.”

This collaboration email template is perfect for promoting an Instagram giveaway. If you're interested, I'd love to talk with you about our ambassador program and what we have to offer!
FOLLOW UP UNREPLIED EMAIL SAMPLE CODE
You will receive a lifetime discount of 40% on products and a personalized affiliate code for your followers to get 25% off their first Dusk order! We believe you would be a great fit as a Dusk brand ambassador!Īs a brand ambassador, you would partner with us on Instagram campaigns featuring new self-care products that are organic. We think your appreciation for organic products aligns with our company’s mission to provide healthier self-care products for women. We'd love to invite you to become a part of our brand ambassador team! I’m reaching out because we have been following your Instagram and love your honest thoughts on clean ingredients in everyday skincare products. Subject line: Maddie, we want you to be a Dusk VIP! ✨ If you’re new to influencer collabs, this message is a solid starting point. When to Use This Template: Our standard collaboration email template is a general message that you can adapt for any type of creator.

Standard Instagram Collaboration Pitch Template With that out of the way, let’s dive into the templates! 1. In situations where emails or DMs are fair game, use your best judgment. If email isn't their preferred form of contact, adapt your messages to Instagram DMs (and vice-versa). The takeaway? Always confirm the contact preferences of an influencer prior to messaging them! You might also find their preferred form of contact in their bio link (via Linkt.ree or Linkin.bio). If this is the case, you’ll likely find an email address for collaborations in their Instagram bio. That said, many Instagram influencers prefer to be contacted via email.įor example, creators often have a dedicated inbox for messages from brands. This can increase your chances of a speedy reply. DMs encourage you to be brief and get right to the point. Want your pitch to feel casual and personable? Then an Instagram DM (direct message) might be the way to go. Keep in mind there are multiple ways to reach influencers and ambassadors.
